Small Business Marketing News --- Boomerang Mail Means More Social Reviews

MyFreeMobileWebsite is proud to offer Boomerang email --- designed to capture a customer lead and simultaneously provide feedback on your job, then if the rating is good, request that this customer post a very positive review on Yelp, Google+, or other sites that publish reviews.

BOOMERANG EMAIL HELPS BUILD CUSTOMER BASES

We call this boomerang email because once you enter the customer's information, the survey is sent. If the customer replies with a very positive review, the system automatically returns a reply thanking them with a link to your business listing on one of the major directories.

HOW DOES BOOMERANG EMAIL WORK?

Specifically, here's how it works. As you leave a job, you login to your smart phone and enter the customer's name, phone, and email. You can also leave comments to yourself in the comments box. On submit these will be posted in your CRM (Customer Relationship Management) section. Simultaneously, the customer will receive the following email:

SUPER DUPER FRIENDLY SAMPLE E-MAIL →

Dear Sandy;

Thank you for giving us your business. Please fill out the following questions to help us improve our business.

Was the job well done?

Was everything the way you expected?

Were we courteous and on time?

How would you rate our service overall?

Again, thank you for your business.

Sincerely,

Signature

Once the customer scores this email, this information is received, if the average number of stars exceeds the threshold (this is set in the setup section), then the customer again receives an email requesting that they give you a good review on Yelp, Google+, Yahoo local, Mamta or some other directory (we have suggested directories) in your setup. These are picked randomly, with a slight bias for Yelp and Google+.

THAT'S IT! EASY AS PIE!

(DID WE SAY THAT IT'S FREE WITH http://www.myfreemobilewebsite.com)

Will A Free Mobile Website Be Enough To Convince Small Business Owners?

Small business owners from Seattle to Miami to Boston to San Diego are embracing the simplicity, power and marketing impact of mobile marketing. You have a mobile phone in your pocket, on your desk or in your bag --- don't you think your prospective customers do as well?

MyFreeMobileWebsite.com provides performance online marketing solutions for small businesses.

A user-friendly suite of online marketing products all of which can be run, monitored, scored and managed on your smart phone. Creating your own business website from your mobile phone has never been easier:

• ALL of your prospective customers / clients are using mobile search at least once a day
• EVERY aspect of your business benefits when you go mobile.
• TIME is now to leverage mobile marketing to grow your business

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Are you ready to create your own mobile website?

It's super duper incredibly easy... and 100% FREE! We happily offer you many tools to help you bring in new customers as well as manage and reach out to your existing customers, some of which are included in your free mobile website. You can collect customers from your lead capture on your site as customers arrive to your website on their smart phones:

• With our QR capture you can quickly sign up new customers and
• With our boomerang review software you get your customers add reviews on the top review sites improving your online reputation and adding SEO value.

Give a mobile website a try. 

How to Utilize Phone Tracking

If you will be using call tracking from us there are a few things to remember:

Call tracking requires that we purchase a local or toll free phone number on your behalf.  This will be the phone number that we display in our ads on the Internet and on the website and mobile website, which we build on your behalf.  We offer call tracking at no additional charge to encourage this to allow you to better understand the benefits of the services we provide to you. Please give some thought if you want a local or toll free number.  There are different reasons for businesses located in different regions.  Please feel free to call in and ask for advice from our experts.   Once we transfer a call, it's up to you!  

Below are some hints to help you close additional business.

--- When the call comes in, ask the customer's name.  Write it down.  Then use their first name throughout your conversation with them. 

--- Always be cautious to not over talk them or "pitch" them.  Ask questions, then pause for 3 seconds and give them the time to full describe their issues.  Be consultative and only speak when they are completely done talking. You have 2 ears and 1 mouth - you should only be speaking 1/3rd of the time. 

--- Guide the conversation in a warm and caring way. "Customers don't want to be sold, but they don't mind being led".  Your customer is looking for someone to show them the solution.  Be assumptive that the sale will take place throughout the conversation.

--- Refer to how you can help them!  Always position your company benefits as to how they can help the customer. The average person thinks about themselves 93% of the time, so the conversation should always be about them.  

--- Make a friend! They will only purchase from you if they like you and trust you.  If your price is higher than your competitors don't worry, remember 93% of all purchases are not based on price.  Everyone has been burned, so their priority is not to be made a fool again (70% of human behavior is based on fear and 30% on attaining pleasure).  Focus on the trust aspect. 

--- Be brutally honest.  Most customers can figure this out if you're not telling the truth and you'll lose the sale. 

--- Visual aids are 15X more effective than just speaking.  Paint a picture of your solution in their mind.

--- Don't be afraid to ask for the order throughout the conversation.  A Harvard Study concluded that 80% of all sales occurred only after the sales person asked for the order five times or more. 
  
--- When you set an appointment, ask your customer to pull out their calendar and write down the appointment.  If they have Outlook, send them an Outlook Invite, this will reduce missed appointments by 20% - MIT study.  Always call ahead before you come to your appointment, this will reduce missed appointments by 30% - MIT Study.  

--- If you utilize a secretary or answering system, please move any inbound calls to the responsible person immediately! The chart below shows how rapidly this lead will diminish as a possible new customer as the delay between when you received the call and serviced it increases.  A study by MIT concluded that 78% of inbound leads convert to customers to the first company to respond.   

Post service: 

After each job, always ask for a referral.  A referral has a 17X probability of closing over a cold lead.

We record your calls for you.  After each sale, go back and listen to your calls.  You can double your sales in 90 days by listening to and studying your calls.